Linda Collinson had always suffered from sensitive, irritated skin and thought maybe there was a natural treatment. Through intensive research she found that commercially available products all contained ingredients that actually contributed to her dry, irritated skin – most products contained mineral oil, a petroleum product, that does the opposite of hydrating the skin. In 1981 Linda created LaCrista (meaning the best) Natural Skincare to market her natural skincare formulas that worked so well for her very sensitive skin.
Linda landed her products on the shelves of WalMart, Sams Club, Giant Food, The Cosmetic Centers, and other notable retail stores in the U.S. and abroad. Over the course of her career, Linda has received countless awards and recognition including the Ernst & Young Entrepreneur of the Year Award. The Maryland Blue Chip Award, The Chamber of Commerce Outstanding Small Business Achievement Award, A Lifetime Honorary Member Award for the Maryland Chamber of Commerce and induction into the University of Maryland’s Michael Dingman Center for Entrepreneurship.